In a brazen act that mixed Christmas cheer with criminal rebellion, a gang of thieves dressed as Santa Claus and his elves stormed a Montreal supermarket this week — and made off with thousands of dollars’ worth of groceries.
Authorities say the group, calling themselves “Robins des Ruelles” — or “Robins of the Alleys” — turned the holiday season into a statement on poverty and corporate greed.
“This wasn’t about profit,” read a manifesto the group released days later, titled “When Hunger Justifies the Means.” “We are working more and more just to be able to buy food from supermarket chains that take advantage of inflation as a pretext to make record profits.”
Witnesses say the costumed thieves flooded into the store on Monday afternoon, filling carts with meat, produce, and essentials before vanishing into the snowy streets. Police confirmed the theft but have not identified any suspects.
Hours later, stunned residents found crates of food left under a massive Christmas tree in a downtown public square. Notes taped to the boxes read: “For those who can’t afford to celebrate.”
The group claimed the remaining goods would be delivered to food banks and low-income families.
The heist struck a chord across Quebec, where the cost of food has risen more than 20% in three years, according to Statistics Canada. Lines at food banks have nearly doubled since 2020.
“This isn’t just a stunt — it’s a scream for help,” said Montreal resident and community organizer Élodie Tremblay. “People are working full-time and still can’t afford basic groceries. It’s heartbreaking.”
Montreal police confirmed they’re investigating the supermarket raid as a criminal act. “The motive may be political or social, but theft is still theft,” said spokesperson Marc-André Gagnon.
But online, many commenters compared the group to modern-day Robin Hoods.
“They shouldn’t have to steal,” wrote one viral post on X, “but maybe this is what it takes for someone to listen.”
As snow blanketed the city, the “Robins” signed off their public statement with a mix of defiance and holiday irony:
“Don’t forget — hunger justifies the means. Merry Christmas.”
Discover more from Next Gen News
Subscribe to get the latest posts sent to your email.

