The mother launched a lawsuit against Nike and Shoe Palace, the Los Angeles retail store where her son was working when he was killed in August 2021, The Blast reports.
In the suit, the mother says her son, Jayren Bradford, 26, died on Aug. 11, 2021, while “attempting to defend his girlfriend and coworker from a group of violent men at a Nike release raffle event.”
The store hosted a raffle event where sneaker lovers could win a pair of Nike “Dunk Low” sneakers. The suit says Bradford was coming into work when he witnessed an altercation outside between a group of male customers who were upset about their raffle tickets.
Bradford’s girlfriend and a coworker were working in the booth at the event “without any form of security and without any type of training on how to deal with this type of violence,” the lawsuit states. Bradford was reportedly “worried for his girlfriend” and “approached the booth attempting to diffuse the situation,” according to the filing.
The mother notes the history of violence known to take place at sneaker events run by Nike and held at stores like Shoe Palace.
“This phenomenon plagues young people, especially those of color,” the lawsuit states. “In 2015 alone, a staggering 1,200 young American’s died because of violence surrounding shoes like Nike Air Jordan and other popular, high-demand/low volume releases, which are destined to create relentless desirability.”
The suit notes other instances where violence occurred over Nike sneakers. It also highlighted the rise in crime at Shoe Palace in recent years.
The mother is suing Nike and Shoe Palace for damages, including burial and funeral costs for her late son. A few days after Bradford’s murder, a 16-year-old was taken into custody for his murder, ABC News reports.
A witness said Bradford was trying to de-escalate the situation and was backing away when he was shot.
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Quite simply, they act like animals but cry about white people fearing them – you can’t have it both ways WOKE-FOLK! They like to dress and act menacing to intimidate but they want to feel welcome – WTFU!
If a bunch of spics and negroes want to fight; then let them!
These are just shoes people. Shoes. You wear them; you don’t worship them. What a shame that violence is associated with misplaced priorities.
Foolish people who buy Nike’s. They are made by slaves which the blacks complain about every day when it occurred here over 150 years ago. The blm only when it is because they caused their own deaths by not being civilized when confronted for their law breaking.