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A controversial new documentary about Elon Musk is facing an unexpected obstacle after TikTok permanently suspended the film’s promotional account just as it expanded into hundreds of theaters across the country.

The nearly four-hour film, titled “Musk,” takes a critical look at the billionaire’s rise to power, his business empire and his increasingly influential role in American politics.

But getting audiences to see it has become a battle of its own.

Distributor Bleecker Street confirmed that TikTok notified the company Friday, October 16, that the documentary’s account was being permanently suspended over alleged violations of the platform’s political content policies.

The account was removed shortly afterward, according to The Hollywood Reporter.

Bleecker Street said it is appealing the decision, although TikTok has not publicly identified which specific posts violated its rules.

The timing could hardly have been worse for the filmmakers.

Directed by Oscar-winning documentarian Alex Gibney, “Musk” premiered at the Venice International Film Festival in September before opening in a handful of theaters in New York and Los Angeles on October 9.

On Friday, the film expanded to 472 theaters across North America, bringing its examination of one of the world’s most powerful businessmen to a much larger audience.

The documentary explores Musk’s leadership of Tesla and SpaceX, his $44 billion acquisition of Twitter, now known as X, and his involvement in President Donald Trump’s administration.

It also examines controversies surrounding Tesla’s self-driving technology, Musk’s personal relationships and his growing political influence.

Gibney, whose previous documentaries include “Going Clear” and “The Inventor,” spent nearly four years developing the project.

The filmmaker interviewed people connected to Musk’s personal and professional life, including former associates, family members and journalists. Musk himself did not participate in the documentary.

Instead, the production incorporates his public statements and an artificial intelligence-generated representation of the billionaire using his own words.

Musk, 55, has already made his feelings about the project abundantly clear.

He dismissed the documentary as a “hit piece” and launched a series of personal attacks against Gibney on X.

In one post, Musk called the director a “bitter old man” and accused him of having “zero integrity.”

He also claimed Gibney had assembled interviews with people who held grudges against him, questioning the credibility of the film before its release.

The TikTok suspension is only the latest complication in the documentary’s promotional campaign.

According to industry reporting, YouTube and Meta initially rejected paid advertisements for the movie before reversing those decisions following public scrutiny.

Meta reportedly attributed its initial rejection to an error.

Musk’s own social media company, X, has also reportedly declined to carry advertising for the documentary. Bleecker Street has said the restriction extended to other upcoming films distributed by the company.

The dispute has sparked questions about the power major technology platforms hold over the marketing of films that criticize prominent business figures.

However, there is no publicly established evidence that Musk personally directed TikTok, Meta or YouTube to restrict the movie’s advertising.

TikTok’s American operations are partly owned by Larry Ellison, the billionaire Oracle co-founder who has maintained ties with Musk and Trump. The ownership relationship has attracted attention, but it does not establish that Ellison played any role in the account suspension.

The controversy has also reached the movie’s future distribution plans.

Gibney previously acknowledged uncertainty surrounding the film’s international release through Universal Pictures, although those plans are moving forward.

The documentary is also expected to reach HBO following its theatrical run. Gibney has said he received assurances that the planned television release would proceed.

Despite the publicity surrounding the restrictions, the film faces a challenging box-office outlook.

It earned approximately $68,900 during its limited opening weekend and an estimated $120,000 on Friday as it expanded nationwide.

Industry projections placed its wider-release weekend earnings at approximately $385,000, although final figures were not yet available.

For audiences, the documentary remains available in participating theaters despite the restrictions affecting its online promotion.

The dispute raises a broader question about the influence of technology companies over public discussion, particularly when a film examines someone with considerable business and political power.

What began as a documentary about Elon Musk has now become a controversy about who gets to promote criticism of powerful people online.

And with Bleecker Street challenging TikTok’s decision, the battle over the movie’s visibility may be far from over.


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