The founder of the home security giant Ring is facing a wave of backlash after making controversial comments about the still-unsolved disappearance of Nancy Guthrie.
Jamie Siminoff, the entrepreneur behind the popular doorbell camera company, suggested the case might already be solved if more surveillance cameras had been installed around the Arizona home where the 84-year-old woman vanished.
Critics quickly accused the tech executive of exploiting a family tragedy to promote surveillance technology.
Nancy Guthrie, the mother of Today show anchor Savannah Guthrie, was abducted from her home in Tucson, Arizona, on February 1. Investigators say a masked intruder approached the house and disabled the home’s doorbell camera moments before the kidnapping.
The brief footage recovered from the device remains one of the only pieces of evidence in the case.
Authorities later released the clip publicly in hopes someone would recognize the suspect’s movements or appearance. Within an hour of the video going public, the Pima County Sheriff’s Department received nearly 5,000 tips.
But despite the massive response, investigators still have not identified a suspect.
During a recent interview with Fortune, Siminoff pointed to the limited footage as proof that homes need more cameras.
“I do believe if they had more of it, if there were more cameras on the house, I think we might have solved it,” he said.
He also argued that the case highlights the growing importance of home video surveillance in modern criminal investigations.
“The video they have appears to be the best evidence,” Siminoff said. “This is just another example of how important it is to have video at your house.”
At the time of the kidnapping, Guthrie’s home reportedly had only a doorbell camera — and it was made by Ring competitor Google Nest. Because the device did not have an active subscription, investigators initially struggled to retrieve footage from the cloud.
Technicians reportedly spent more than a week combing through stored data before finding the short clip showing the suspect disabling the camera.
Siminoff’s comments sparked outrage online almost immediately.
Many critics accused the CEO of using a painful situation to promote surveillance products.
“What a disgusting thing to say,” one user wrote on social media.
Another commenter blasted the remark as “tone deaf,” adding that blaming victims for not installing enough cameras crosses a line.
Others raised broader concerns about the rapid expansion of surveillance technology across American neighborhoods.
“If the answer to every crime is more cameras everywhere, where does that end?” one critic asked.
Some also questioned the close relationships between private surveillance companies and law enforcement agencies, warning that widespread camera networks could erode privacy rights.
Meanwhile, the Guthrie family continues to search for answers.
Savannah Guthrie made her first public appearance since the abduction earlier this week, visiting her mother’s home alongside her sister Annie and brother-in-law Tommaso Cioni.
The family placed flowers and a handwritten note at a growing tribute site along the driveway.
It was an emotional moment for the NBC host, who has been largely out of the public eye since the disappearance.
Last month, Guthrie revealed the family is offering a $1 million reward for information that leads to her mother’s recovery.
During a video message, the television journalist admitted investigators have warned the family that the outcome may not be what they hope.
Still, she said they refuse to give up.
“We just want our mom back,” Guthrie said. “And we are not going to stop searching until we have answers.”
More than a month after Nancy Guthrie vanished, the mystery surrounding the Tucson kidnapping remains unsolved — and the debate over surveillance, privacy, and responsibility continues to grow just as intense.
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Nothing “controversial”… a guy selling something wants to sell more…