The Trump family’s crypto empire has taken a billion-dollar beating — and it’s hitting the president and his sons where it hurts most: their wallets.
According to new Bloomberg analysis, President Donald Trump’s family fortune has dropped from $7.7 billion in early September to just $6.7 billion, fueled by the collapse of Trump-branded cryptocurrencies, slumping Bitcoin prices, and the freefall of Trump Media & Technology Group (TMTG), parent company of Truth Social.
The plunge follows months of market chaos that wiped out roughly $1 trillion in global crypto value. Bitcoin crashed below $82,000 last week — its lowest level since spring — marking a 32% drop from its record $126,000 high in October.
TMTG, which invested heavily in Bitcoin and other crypto assets earlier this year, has seen its stock price crater to an all-time low. President Trump’s personal stake has lost nearly $800 million in value since September, Bloomberg reported.
Meanwhile, the family’s World Liberty Financial token — a Trump-backed meme coin once hyped as “the digital dollar of freedom” — has plunged from 26 cents to around 15 cents. Investors who bought at the peak have seen their holdings all but vanish.
One Florida-based investor told CNBC, “I believed in Trump’s vision for an alternative financial system — now I’m left with coins worth less than a stick of gum.”
Despite the staggering losses, Eric Trump remains defiantly optimistic.
“People who buy dips and embrace volatility will be the ultimate winners,” he told Bloomberg. “I’ve never been more bullish on the modernization of the financial system.”
That optimism comes as Eric’s own Bitcoin-mining company, American Bitcoin Corporation, lost more than half its value in just three months. His 7.5% stake has shed roughly $300 million since September.
Still, Eric insists this is part of a “natural correction” before what he predicts will be “the greatest digital wealth surge in modern history.”
The family’s crypto enthusiasm skyrocketed after Trump returned to office, with analysts estimating that digital assets briefly surpassed their real estate holdings in total value. The Wall Street Journal reported in September that the Trumps had made up to $5 billion through World Liberty Financial’s market debut.
But Bloomberg’s latest update paints a darker picture. The locked WLFI tokens — currently valued at around $3.15 billion, down from a $6 billion peak — aren’t included in the overall decline because they can’t yet be sold or traded.
Trump Media’s investment in Singapore-based Crypto.com’s “CRO” token also tanked, falling from $147 million in September to roughly half that value today.
For years, the Trump brand symbolized gold-plated towers and luxury. But the move into crypto — once hailed as the family’s digital frontier — now looks like a dangerous gamble.
Crypto analyst Maria Hines told Fox Business, “The Trump family bet big on digital speculation. It paid off early, but the market has turned brutally against them. Even a president can’t fight gravity.”
Yet Trump insiders say the president isn’t panicking. A source close to the family said, “They’ve ridden out bigger storms. If anything, Trump sees this as a chance to double down. He’s not walking away from crypto — he’s preparing to own the rebound.”
While the Trump fortune remains vast, the latest crash is a sharp reminder of crypto’s volatility — even for the most famous names in finance and politics.
As the digital economy teeters, the family’s experiment with decentralized wealth could redefine not just their legacy, but the broader intersection between politics, power, and the new digital dollar.
Source: Bloomberg News
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